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Paola Cillo is an Assistant Professor of Management at Bocconi University, where she teaches courses on innovation and new product development.She obtained her Ph.D. in Management from Bocconi University in 2001. She has been Visiting Scholar at Wharton School (2000-2001) and Visiting Assistant Professor at the Carlson School of Management at the University of Minnesota (2005) and Visiting Professor at Tuck School of Business at Dartmouth (2008).Her research interests focus on the relation between market orientation and innovation, with a specific focus on customer involvement in new product ideation.She is also very interested in understanding the contribution of individual creativity to organizational innovation processes. |